1 Comment
author
May 20, 2022·edited May 20, 2022Author

Two fascinating reader comments:

From M.Y.: "And the idea of being first in the phonebook was important - the jeweler Marita worked for in New York, whose name was Edward Faber, chose the name Aaron Faber for his store so that he would be first in the list"

-- Acme sure doesn't beat the double As when it comes to Yellow Pages Optimization!

From Acme Cups' Olivia Deed: "There’s just so many companies called Acme, we get so many calls a week from people trying to order paint, building supplies and stationary mainly - so there’s three examples of other companies in our city with the same name. I also picked up an old Iggy & The Stooges band tee from my local thrift store, and I noticed once I put it on that the brand on the tag was Acme. Strange right!"

-- A proliferation of Acmes! When I worked at Glide, we also fielded many customer service tickets meant for other Glides, including requests to delete their account because they didn't want their wife finding out...

Expand full comment