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Two fascinating reader comments:

From M.Y.: "And the idea of being first in the phonebook was important - the jeweler Marita worked for in New York, whose name was Edward Faber, chose the name Aaron Faber for his store so that he would be first in the list"

-- Acme sure doesn't beat the double As when it comes to Yellow Pages Optimization!

From Acme Cups' Olivia Deed: "There’s just so many companies called Acme, we get so many calls a week from people trying to order paint, building supplies and stationary mainly - so there’s three examples of other companies in our city with the same name. I also picked up an old Iggy & The Stooges band tee from my local thrift store, and I noticed once I put it on that the brand on the tag was Acme. Strange right!"

-- A proliferation of Acmes! When I worked at Glide, we also fielded many customer service tickets meant for other Glides, including requests to delete their account because they didn't want their wife finding out...

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